Sales training
B2B sales training and coaching for outbound teams
We develop the ability to open conversations with companies that are not looking yet — prospecting, outreach, first meetings and the judgement to keep an early opportunity alive.
Training on your market, not a generic script
Sales training only changes behaviour when it uses real companies, real objections and the offer the team actually sells. We build the programme from your target market and coach against recordings and live conversations rather than roleplay in the abstract.
The focus is the hardest part of B2B selling: creating interest where there is no active need, and turning that interest into a qualified conversation.
- Prospecting: how to find and prioritise the right companies and roles.
- Outreach: writing and calling with a reason the recipient recognises.
- First meetings: framing a problem, qualifying and agreeing a next step.
- Early-stage pipeline: follow-up that keeps an opportunity moving.
Sales coaching for teams and individuals
Training sessions build the method; coaching makes it stick. We review real calls and emails with each seller, agree one or two changes at a time and follow up on them in the next cycle.
Sales managers can join the coaching track, so the feedback loop continues inside the team after the programme ends.
What changes after the programme
Teams typically leave with a shared language for early-stage opportunities, better response rates on outreach and first meetings that produce a concrete next step instead of a polite thank-you.
Because the material is documented against your market, onboarding new salespeople becomes considerably faster.
How the programme runs
- 01
Baseline
We review current outreach, call recordings and conversion points to find the real gaps.
- 02
Training modules
Focused sessions on prospecting, outreach, first meetings and early-stage follow-up.
- 03
Coaching cycles
Individual coaching on live conversations, one or two changes at a time.
- 04
Handover
Documented material and a coaching routine sales managers can keep running.
Who this is for
- Sales teams that close well but struggle to create new conversations.
- New sellers and SDRs who need a working outbound method quickly.
- Sales managers who want a coaching routine rather than a one-off course.
Common questions about sales training
- What does the sales training cover?
- Prospecting and target selection, written and phone outreach, running a first meeting, qualification, and follow-up on early-stage opportunities — all applied to your own market.
- Is coaching included?
- Yes. Coaching cycles on real conversations are part of the programme, because a single training session rarely changes behaviour on its own.
- How is this different from a sales workshop?
- A workshop decides strategy: segments, message and angles. Training builds individual skill in executing it. Teams often do the workshop first and the training after.
- How large can a group be?
- Training works well for groups of up to about twelve people. Coaching runs individually or in pairs regardless of group size.
Next step
Want a team that creates its own opportunities?
Let's look at where your conversations stall today.